Best Switch: How to Change Things When Change Is Hard
Specification
Amazon.com Review
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we havent even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists whod discovered that people have two separate systems in their brainsa rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotionaland impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When theyre not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo Amy Surdacki)
Preis: $20.00
| Product Description |
productdescriptionclean
Causes.com: Build Awareness, Fundraise, and Advocate for Change ... Causes is built to create change. If you've ever thought about organizing a boycott, creating a petition, or raising money for a good cause, you've come to the right ... Removing The Shackles: From Dark to Light: Change is Here Change is something that many people dread. Even if their current situation is miserable, there are many many people who would choose to stay where they ... How to do things Find how to do things articles, How to get rid of head lice, How to get rid of head lice, How to get rid of dark underarm, fengshui tips, skin care tips, home ... Epigenetics, DNA: How You Can Change Your Genes, Destiny - TIME The remote, snow-swept expanses of northern Sweden are an unlikely place to begin a story about cutting-edge genetic science. The kingdom's northernmost county ... Heath Brothers Decisive: How to Make Better Choices in Life and Work. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities ... Changing minds and persuasion -- How we change what others think ... How to change what others think, believe, feel and do is at the core of many professions. Here are the inner secrets of persuasion and changing other people. Amazon.com: Learned Optimism: How to Change Your Mind and Your ... Martin Seligman, a renowned psychologist and clinical researcher, has been studying optimists and pessimists for 25 years. Pessimists believe that bad events are ... How to Make Him Commit 7 Things All Women Should Know Are you wondering how to make him commit to a relationship? Here are 7 things all women should know if you want to learn how to make a man commit to you..... Switch: How to Change Things When Change Is Hard: Chip Heath, Dan ... Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard ... Change or Die Fast Company All leadership comes down to this: changing people's behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. What if ...
0 comments:
Post a Comment